Creative director and creative technologist
Game Night in NYC, for TAST!EZ Move across it to see how it’s built
I'm a creative director, and I build the stuff too.
Most of my work is experiential: things people walk into, pick up and play. Agencies, production companies and brands bring me in to lead the idea and see it all the way through, so the idea you approve is the idea you get.
Ten Super Bowls, four Olympic and Paralympic Games, a World Cup and a lot of nights in the shop. A few of them.
The full stories live at TinyRobot, my shop. Visit TinyRobot
Every job has a different shape, so I quote the work, not the hour. Tell me what you’re trying to get to. Ask for a quote
A senior creative on your team a day or two a week. I’m in the concept work, the client meetings and the reviews, and I’m with the shop while it gets made. For agencies, production companies and brands that need the experience without the full-time hire.
One program, from the brief to opening night. I lead the idea, I build the interactive parts myself, I bring fabrication partners I trust for the rest, and I’m on site when it goes in.
Systems that let a creative team actually use AI in its work, instead of talking about it: pipelines that turn briefs, research and data into real starting points, built around how your team already works.
My own tools run on the same pattern.
I’m in the build while it’s made and in the room when it opens. That’s where an idea gets kept or lost, so that’s where I stay.
I’ve always been close to the fabricators and the producers. They tell me the truth early, and that’s how an idea survives its first meeting with a shop.
The answer is almost always yes. My job is to tell you what yes costs while there’s still time to choose.
Hide the machinery when the goal is a feeling. Show it when the goal is trust. A touchscreen is equipment. A room that notices you walked in is an experience.
I’m old enough to remember the arcade and young enough to have built the website, and I know what each one is for. That’s most of the job.
I started in 1999 at a nonprofit in Milwaukee, teaching teenagers to build websites, then letting them build real ones for real organizations. I built a university’s first intranet and its web radio request line, then built the digital practices at two agencies.
Then eleven years at an experiential agency: digital strategist, creative technologist, creative director. Ten Super Bowls. Four Olympic and Paralympic Games. A World Cup, an NBA All-Star Game, SXSW, music festivals, mobile tours. I was usually the person in the room who knew what was possible, and often the one who built it.
Nights and weekends, I built a shop: 3D printers, including one that prints in clay, a CNC router, a metal shop, robots that draw. That shop is TinyRobot, and it’s where a lot of my work gets made.
Almost every job I’ve had was built around me, or I was the first one in the seat. Working for myself is the same move, made on purpose.
A brief, a sketch, a program that needs a builder in the room, or a team that wants to use AI for real. I reply within a day.
